At QRD, we’re more than a brand—we’re a mindset. Born from the grit and glory of the rodeo and inspired by the concept of the “Qualified Ride,” QRD embodies the fearless, ride-or-die mentality that drives people to live boldly, take risks, and chase their dreams.
Whether you’re conquering a 6-second ride, pushing boundaries on the open road, or living for the adrenaline of the moment, QRD is for those who refuse to settle. We celebrate the rugged resilience of mountain men, the untamed spirit of adventure seekers, and the bold attitude of those who live life full throttle—fast bikes, fast cars, fast boats, and everything in between.
At its heart, QRD is about the deeper connections we make along the way—finding your tribe, your QRD family, the people who stand by you through thick and thin. It’s about honoring the determination of every ride, every risk, every moment, and every person that makes life extraordinary.
We’re here to inspire you to embrace the thrill of the ride—whatever that means to you. Whether it’s a quiet sunset on the ranch, a roaring crowd at the rodeo, or a road trip with no destination, QRD is for those who dare to live fully.
